trsdd

carrying on my development I started drawing out initial ideas using simple pencil crayons.This one was made using the original existing logo as I took into account the mod style shape and the same colours. As you can see the text was incorporated into the outer round of the circle but I found with the current shape and size their wasn't enough text to cover the whole length of the circle, meaning a block of blue colour had to be put in afterwards.For this reason i didn't like the design but the colours seemed appropriate to Britain so used the same ones throughout.The font i tried to use on here is a very simple slimline and modern font with very tight kerning as i wanted the blue colour to almost look solid but for people to still be able to make out the words and so the text is legible.

Despite not liking the drawn logo i thought i would try it digitally but alter it slightly to fit more compfortably. The end result was was like the one above which bi particularly hated more than the first. I decided to double up the text to thicken the outer circle and compensate for the substantial amount of red compared with blue therefore making in look more sloppy and unprofessional. The only way i could really get it to work on Photoshop was to also have another set of writing underneath which made it more confusing and less proffesional. I also believed that even though similar to the original logo it doesn't really symbolise or represent music in anyway, therefore ruled this style of all together.To make the name stand out more i varied the colours and made one of the "brirish.music.experience" 's more visible which again further ruined the logo. If i was to use any variant of the mod style logo i would probably stick closer to the original on and perhaps just alter the size or style of the text. The font i used on this logo was Incised901 BdCn BT. I tried many differerent variants of which ones would look better but to make it look more solid i used a heavier font than i was going to when drawing out the original concept idea.