trsdd

This logo idea came to mind mainly when looking at the British airways logo. I decided to use a blue and red modern looking wave shape representing Britain. I like that bit but when i came round to doing the text on it unless the text followed the lines it looked rather odd therefore the way i did it fits but it looks rather cheap and probably wouldn't fit on any sort of advertising campaign very smoothly.This one was also created with pencil crayons using the exact same colours as the mod style one. The problem i faced was the logo not being musical enough so i therefore added the music notes which i think ruined the logo. Apart from that i like the idea of taking a less literal approach with maybe just an element of music.To go with the curves of the logo the font i wanted to use would be quite simple yet with more curves than something such as Arial. A script font would look too fancy and not really go with the more modern design yet i wanted it to feel more flowing so decided on ; again; a very slimline yet basic font

These are some of the variants i came up with ditching the music symbols at first. They were reasonable designs but looked too much like British airways. I also straightened out the text and moved it around slightly to make it look slightly more professional, which I believe worked. The first one uses the same font as the mod logo and the other two uses a thinner font called Eras Light ITC. It is a really simple slim font with a normal kerning and although i originally said it was going to have to be a curvy text this straight one seems to work perfectly. The second logo above i do not like as much as the third as the big slimline letters don't look to fit as well with the curves and in my opinion looks more forced than a natural looking logo I wanted. The one with a smaller pt size and the full name of the business works better as it seems to look more professional and as the logo doesn't have anything related to music its better that the type of business is stated in the logo.The only problem is when the logo is small such as now the smaller pt size with thin letters becomes less legible making it difficult to se the name and concentrating on the big curves. All three were created using the pen tool to create the swooshes then fitting them together cutting the edge to make them straight.I also played with the colour of the fonts and blue definately looked better than red which made the logo look too red.